F1’s new commercial chief, Murray Barnett looks like the right man to transform the sport for spectators and sponsors.
At Fox Parrack, we’re here to help. While it looks like F1’s new management is already starting to do a great job at the actual races – and the pool parties sound great – we’d love to have some input on making race days more entertaining for viewers back home.
Essentially we don’t just want to be spectators, we want to actually participate. How?
- While the race is on, we want to be able to go on Playstation or Xbox and ‘replace’ one of the drivers. The game engine would know the track, as well as what all the drivers are doing in real time. If we want to compete as Lewis Hamilton, the game engine can place us right in his car. It’s then up to us to either simply view the race as if we’re in Hamilton’s seat, or take over the virtual controls – with a haptic experience of Hamilton’s input to guide us. (Note: we wouldn’t be watching the actual video footage from Hamilton’s car but a recreated real-time view generated by the game engine.)
- Another option: in each race, all but the two grid leaders are replaced by armchair racers. With a set number of armchair racers, we’re now competing both against the two real drivers and each other. With a table system operating, we end up competing against like-skilled ‘racers’, moving up and down the table according to our abilities. And the big incentive? The elite racers in the armchair league would end up having a shot at the real thing.
- If we’d rather watch the real GP, but still want to feel more involved, we could join an armchair racer’s team and help manage their strategy. Our screen (and commentary) would integrate our virtual racer’s progress into the real race. And via an app, we’d determine tyre and fuel strategy with our fellow teammates, then even participate in the pit stops as a tyre changer or refueller. Again, the better we do, the better the team we end up on next time.
How about it, Murray?