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Multiple award wins for InfinityQS rebranding

InfinityQS excellence loop by Fox Parrack Singapour

InfinityQS rebranding: the excellence loop

As their lead brand transformation agency, it’s great to hear that InfinityQS have just picked up a bunch of awards for their rebranding and integrated marketing initiatives:

To quote from the announcement:

“As part of InfinityQS’ overarching corporate transformation, the marketing collective was recognized in the following categories:

Greg Matranga, Head of Marketing, InfinityQS, said, “It is our mission at InfinityQS to raise the bar for excellence across the manufacturing industry. Recognition from ITSMA and the Transform Awards North America validate the blood, sweat, and tears that our entire team put into creating a brand that so closely represents the heartbeat of our company and elevates our corporate vision in the international manufacturing marketplace.”

David Ferreira, Brand Manager at City of Mississauga and Transform judge, said, “Each submission showed a strong understanding that they needed to solve a defined business challenge. As a judge this year, the entries provided a challenge to me as well. With so many strong contenders I had many tough decisions to make. They certainly have raised the bar for all of us.”

And in the year following the new brand launch, InfinityQS’s marketing efforts achieved the following results:

  • The sales pipeline attracted quadruple the number of qualified, enterprise prospects
  • Traditionally the worst quarter, Q3 2016 gross sales were up 35% over 2015
  • 2016 total YoY growth (22%) = the second highest in 30 years
  • An additional 100 orders closed in 2016
  • InfinityQS doubled the number of cloud licenses
  • The two-year-old EMEA sales team posted 102% year-on-year growth
  • Q1 2017 up 26.5%: their best first quarter ever

See more of the re-branding work here.