10 unicorn traps. And how to avoid them.

Transformational Marketing ebook

The incredible value-generating success of the tech sector masks a relentless failure rate.

And conventional business thinking is often your worst enemy.

It’s the kind of thinking that made Kodak and Agfa compete with each other, instead of embracing digital.

The kind of thinking that makes so many start-ups push rational propositions instead of emotional ones.

The kind of thinking that makes category leaders throw more and more money at what they know works, rather than testing what they don’t.

Download this free ebook to discover 10 misconceptions that could be holding your business back. And some Transformational Marketing strategies that will help you avoid early extinction.


About Fox Parrack Singapour. And Transformational Marketing.

Fox Parrack Singapour is a strategic and creative agency that uses marketing techniques to drive cultural and business change. We call it Transformational Marketing. Find out more here.