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Brand development
Welcome to the excellence L∞p

InfinityQS’s big idea

If you want to know why your favourite soft drink always looks and tastes the way you expect it to, day after week after year, it’s probably because of InfinityQS’s quality-control solution.

Their solutions prevent worldwide bacterial epidemics, keep planes in the sky and make sure that when you buy chocolate chip ice cream, there really are chocolate chips in it.

But now, in our big data world, they’d like to tell the C-suite how much extra value they can extract from their production line data – data that can be employed to transform productivity as well as quality.

Our big idea

The quality loop is a familiar concept in the manufacturing world. But our way of reinventing it makes it a massively ownable property for InfinityQS, and instantly depicts how they help to drive continuous quality improvement.

And defining the result as excellence puts InfinityQS in a class of their own.

But the real fun was in making InfinityQS’s customers the heroes – and showing how they could take ownership of the ‘excellence l∞p’.

The result is a campaign that can run and run infinitely.

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