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Inbound marketing campaign
TMF Payroll Services

The Challenge

If you’re expanding into some new part of the world, TMF offers all the professional services you need to smooth your way – including having more of their own payroll experts in more countries than anyone else.

The Breakthrough

Naturally we first came up with all sorts of ideas based on fascinating local customs around the world, to demonstrate how at home TMF was in any culture. And then we remembered that HSBC had done all of that already.

So we did something more interesting: instead of showing where TMF is, we decided to show how far off the beaten path you’d have to go to find a place where they’re not.

The Results

The result was a combination of very un-B2B-like imagery and tongue-in-cheek headlines. And according to TMF, some great response and a useful lead pipeline. All in all, a good place to be.

XEROX MANAGED PRINT SERVICES
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LEXISNEXIS LEGAL RESOURCES
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