Sequel’s big idea
Sequel is moving the insurance industry from its dependence on spreadsheets to more flexible and efficient graphic user interfaces and automation. And their products are evolving so fast that their website simply couldn’t keep pace.
Our big idea
After coming up with their new positioning line, ‘Not all insurance software is created Sequel’, we dramatised that fact with a highly distinctive website and customer-centric copy.
The website is designed around carefully researched user journeys and incorporates a user-friendly CMS, allowing Sequel to easily adapt images and copy as their products evolve. Explore the website here.