IP Solutions’s big idea
IP Solutions sells cloud-based telephony solutions to mid-size companies. Their sales pitch isn’t so much what the hardware and software can do: rather, it’s about what the customers do – and how a cunningly bespoke combination of technology and services could help them do it better. While our competitors sell tech, they say, we sell ‘alchemy’.
We’d actually already been briefed to come up with refreshed branding and comms to reflect all of that. But in the meantime, could we please put together a quick tactical campaign to suggest to anyone currently in the market for hosted telephony that they shouldn’t make a decision before talking to IP Solutions?