In a digitally disrupted retail landscape, shopping centre owners have to make big, multi-million dollar decisions on a regular basis: How to optimise their mix of retail, food and entertainment? How to compete with other consumer attractions? Refurbish, renovate or build new?
Path Intelligence had the idea to offer shopping centre owners the unique ability to (anonymously) track mobile, WiFi and Bluetooth signals – providing an unparalleled level of visibility into shopper behaviour. Where shoppers go, what they do there, how long they spend there, and what they do next.
But could we get the attention of sceptical shopping centre owners, who distrust traditional headcount analytics and prefer to go with instinct and gut feel?